Process
I started with the analysis of the old website and identify the priorities to not just change the overall look of the website but also enhance the way it function. Keeping the target audience in mind I created a list of design changes. I define the visual elements and the features and personalize the website based on the brand.

The main focus was to build a new landing page to increase conversion rate. While designing I carefully consider the CTAs placement. As people need content not just ads so a proper blog for content and daily feeds was created. After designing the interface I take best designs to build a working prototype that the user should be able to engage with. In this way I was able to test the design usbility and usefulness. Based on the evaluation feedback and results I run an iteration to enhance the design.