Process
I started to play my part in the design process with agenda to design a lead generating landing page. The main target was to drive the traffic to the mobile application and convert them to potential users. To achieve that I crafted a attention grabbing headline and a persuasive CTA which helped us to increase conversion rates. While designing the visual hierarchy I deliberately constructed the white space. I use proper grid system to not only organize the elements of design but also ensure that the landing page work properly on other screen resolutions. I properly define the visual elements like typography and colors. In the final stage we perform A/B testing where we show two designs to users. It helped us to mark better design as our final design.